@article { , title = {How much is that doodle in the window? Exploring motivations and behaviours of owners acquiring a designer crossbreed dog in the UK 2019-2020}, abstract = {Background Demand for intentional crosses of purebred dog breeds, often labelled ‘designer crossbreeds’ (e.g., Labrador Retriever X Poodle, the ‘Labradoodle’), has recently increased in the UK. This study aimed to explore this phenomenon by comparing pre-purchase motivations, pre-purchase and purchase behaviours of UK owners of designer crossbred puppies purchased during 2019-2020 with those of owners of purebred puppies purchased during the same period. Results Data were collected in an online cross-sectional survey between November-December 2020. Responses from n=6293 puppies (designer crossbred puppies: n=1575; purebred puppies: n=4718) were analysed. Perceived hypoallergenicity was cited as a motivator for breed/crossbreed choice by almost half of designer crossbreed owners (47.1\%), almost six times more than purebred dog owners (7.86\%; OR: 9.12, 95\% CI: 7.70-10.8, p}, issn = {2662-9380}, publicationstatus = {Submitted}, publisher = {BioMed Central}, author = {Burnett, Erin and Brand, Claire L and O'Neill, Dan G and Pegram, Camilla L and Belshaw, Zoe and Stevens, Kim B and Packer, Rowena M A} }